Google Inc. , the world’s biggest Internet-search company, said it fueled $64 billion worth of economic activity in the U.S. last year, an 18 percent increase from a year ago. The company calculates the economic activity by estimating that for every $1 a customer spends on Google AdWords, that business receives an average of $8 in profit, Claire Hughes Johnson, vice president of global online sales, said in a blog posting.
Tuesday, June 28, 2011
Wednesday, June 22, 2011
Wednesday, June 15, 2011
YELLOWBOOK LAUNCHES NEW ANDROID™ TABLET APP
Popular US Yellow Pages Search App Now Available on Tablets
UNIONDALE, NY – June 6, 2011 Yellowbook, a national leader in local search, today announced the launch of a new version of its US Yellow Pages application that is designed for use on Android Tablets. Yellowbook’s US Yellow Pages application has already registered millions of downloads on the Google™ Android smartphone platform.
The new Android Tablet app features map-based business listing results and users can quickly find a business by searching the business name or category or by browsing popular categories, their search history or nearby businesses.
The map-based interaction is the best way for users to quickly assess whether a particular business choice makes sense for them. A user might need to find a florist on the way to a restaurant, or an auto repair shop close by the office, or a dry cleaner near the gym where the kids are dropped off for basketball practice. The key decision-making factors include ease, convenience and proximity to previously scheduled events.
Yellowbook is planning future releases that will add even more functionality to the app. The US Yellow Pages App by Yellowbook can be found in the Android Market™ as well as in the Amazon.com® Appstore for Android.
About Yellowbook
Since 1930, Yellowbook has focused on connecting consumers with local business clients to fuel small business growth and success. Today, as a national leader of customized small business marketing solutions, Yellowbook manages an expansive portfolio of digital, mobile and print tools to help its clients efficiently and effectively market their businesses.
Yellowbook’s marketing portfolio includes: ChatterHub reputation management; Website design, hosting and optimization; scalable, customizable SEM and SEO programs; online advertising and video on one of the top 50 websites in the United States, yellowbook.com network; yellow pages print advertising in approximately 1,000 directories in 48 states plus the District of Columbia; Yellowbook Direct Marketing services, and more. For more information, visit www.yellowbook360.com .
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Android, Android Market, and Google are trademarks of Google, Inc. LLC. All other product and service names are the property of their respective owners
What is Search Engine Marketing (SEM)?
SEM is the promotion of your business on search engines such as Google, Yahoo! and Bing. Targeted ads are shown either at the top or on the right side of the search engine results page for selected keywords and phrases related to your product or service.
When a potential customer clicks on your ad, they are taken to either a conversion page built specifically for the campaign or to the company website. You are charged only when your ad is clicked on!
The desired outcome of SEM advertising is for the user to complete an action - call or email your business, print a coupon, fill out a "contact us" form, print directions, or view the business location information.
Why is SEM so valuable?
It puts your business in the right place at the right time - displaying your ad on search engines for interested consumers ready to buy!How does SEM work?
SEM places your ad on three major search engines, Google, Yahoo! and Bing, as well as other popular sites.When a potential customer clicks on your ad, they are taken to either a conversion page built specifically for the campaign or to the company website. You are charged only when your ad is clicked on!
The desired outcome of SEM advertising is for the user to complete an action - call or email your business, print a coupon, fill out a "contact us" form, print directions, or view the business location information.
What is Search Engine Optimization (SEO)?
Search engine optimization is the process of making a website easy for the search engines to read, find, determine what it's about and quantify its relevancy to users.
Why is SEO so valuable?
As consumers continue to turn to search engines in increasing numbers to find local businesses, appearing higher in the search engine results page becomes even more important and essential for growing your business.
A 360° Approach.
Today's Yellowbook is much more than yellow and much more than a book. We're a 360° marketing company that helps small businesses succeed by offering one-to-one consulting and customized multi-media marketing solutions designed to fit individual needs and budgets. To get started,contact one of our local marketing experts for your free consultation.
Yellowbook's Big Bear Resort Directory
Advertise in Yellowbook
Yellowbook's Big Bear Resort Directory is an essential information resource that showcases businesses to local consumers and generates affordable, high-quality leads. For over 15 years Big Bear's Resort Directory has been consumers book of choice. Delivered to every home and business this books is had to missed and is often referred to as the books with the dog on it. For years this Siberian Husky has made it home of the cover of the book.Yellowbook with more to Offer
Today business owners could not be more confused by being bombarded by so many different advertising venues. Do not be alarmed Yellowbook's local marketing consultants can solve the problem. Schedule a free consultation today. Whether it Social Media, Direct Mail, Websites, Google, Yahoo or Bing, we can help.
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